Data Protection & Confidentiality

WebTrend Privacy Policy and Terms of Use

Committed to respecting and protecting the confidentiality of your personal information. Governed by the laws of the Republic of Tunisia, in particular Organic Law No. 2004-63 on the protection of personal data.

Last Updated: October 31, 2026•Official Domain: https://www.webtrend.tn•Governing Law: Organic Law No. 2004-63 (Tunisia)

Who we are

Our website address is: https://www.webtrend.tn

WebTrend (“WT”, “we”, “us” or “our”) is committed to respecting and protecting the confidentiality of its customers’ personal information. The purpose of this privacy policy and terms of use (“Policy”) is to explain the methods and purposes behind the collection, utilization, sharing, and processing of personal information, and how we prioritize the utmost confidentiality in safeguarding your personal information whenever you engage with WebTrend.

This Policy is governed by the laws of the Republic of Tunisia, in particular Organic Law No. 2004-63 of 27 July 2004 on the protection of personal data (“Law 2004-63”). For data subjects located in Tunisia, please refer to the section titled “Tunisian Privacy Notice” below, which contains additional information and disclosures concerning your rights.

Policy Coverage

This Policy is applicable to WebTrend’s operations whenever you engage with us, regardless of the platform used. Whether you interact with our WebTrend websites, landing pages, social media pages, mobile applications, or through other means, this Policy governs our interactions. For example, it applies when you communicate with us via email, become a registered user, subscribe to our newsletters to receive promotional materials, or participate in promotions, product surveys, or product reviews.

WebTrend operates primarily in Tunisia. Where we transfer personal information outside Tunisia, we do so in accordance with Articles 47 to 52 of Law 2004-63, which prohibit transfers that may endanger public security or the vital interests of Tunisia and make transfers to countries that do not ensure an adequate level of protection subject to the prior authorization of the National Authority for the Protection of Personal Data (Instance Nationale de Protection des Données à caractère Personnel, “INPDP”). In addition, certain service providers we collaborate with may access, process, or store your personal information in countries different from both our location and your place of residence.

When your personal information is utilized or stored in a jurisdiction other than your place of residence, it may become subject to the laws of that foreign jurisdiction. This includes any laws that permit or require the disclosure of information to government entities, government agencies, courts, and law enforcement in that particular jurisdiction. It is important to be aware of these potential circumstances concerning the handling and protection of your personal information.

Definition Of Personal Information or Personal Data

Within this Policy, the term “personal information” or “personal data” has the meaning given in Article 4 of Law 2004-63: all information, regardless of its origin or form, which directly or indirectly allows a natural person to be identified or made identifiable, with the exception of information related to public life or considered as such by law.

This may encompass details such as your name, phone number, address, email, log-in or user name or identification number, professional information and information relevant to your account with us (as applicable). Additionally, certain technical information may also fall under this category, but only if it can directly or indirectly identify you as an individual. Please note that anonymized information (rendered anonymous and incapable of being linked to any identifiable individual) is not considered to be “personal information” or “personal data”.

Personal Data We Collect And Why We Collect It

We may collect personal data in the following ways:

Media

If you upload images to the website, you should avoid uploading images displaying or containing personal information, including embedded location data (EXIF GPS). Please also note that visitors to the website or users of the mobile application can download and extract any location or other data from images on the website.

Contact forms

On forms such as demo bookings, service inquiry and invoice requests, contact us, newsletter sign-ups, and more, WebTrend collects personal information.

Technical information

Information about your computer hardware and software may be automatically collected by WebTrend. This information can include your IP address, browser type, domain names, cookies, access times and the address of the website from which you were referred or accessed the WebTrend service, site or application. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the WebTrend website. WebTrend encourages you to review the privacy statements of websites you choose to link to from WebTrend so that you can understand how those websites collect, use and share your information. WebTrend is not responsible for the privacy practices, or the privacy policies or other content on websites, apart from the WebTrend website.

Use of your data

WebTrend collects and uses your personal information to operate its website(s) and mobile application(s) and deliver the services (such as a software demo, service invoice, or campaign management) you have requested. With your consent where required by law, WebTrend may also use your personal information to inform you of other products or services available from WebTrend and its affiliates. WebTrend may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

No sale of data

WebTrend does not sell, rent, or lease its customer lists or personal information to third parties for monetary compensation.

Usage tracking

WebTrend may keep track of the websites and pages or areas our users visit within WebTrend’s sites and mobile applications, in order to determine what WebTrend content and services are the most popular. This data is used to improve WebTrend’s products and services, and to deliver customized content and advertising within WebTrend to customers whose behavior indicates that they are interested in a particular subject area. Apart from the foregoing, in the ordinary course of WebTrend’s business (which may include one-time events or transactions), WebTrend will disclose your personal information, without notice, only if required to do so by Tunisian law or by a competent authority or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on WebTrend or the site or mobile application; (b) protect and defend the rights or property of WebTrend; and (c) act under exigent circumstances to protect the personal safety of users of WebTrend, or the public.

SMS

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cookies and Similar Technologies

WebTrend uses cookies, pixels, tags, SDKs, session replay technologies, and similar tools to operate our website, improve user experience, analyze website usage, personalize content, and measure the effectiveness of our marketing activities. Cookies are small text files stored on your device when you visit our website, while other technologies may collect information regarding your interactions with our website and services. Except for strictly necessary cookies, we place cookies and similar technologies only with your consent, in line with the consent requirements of Law 2004-63.

Strictly Necessary Cookies: These cookies are required for the operation, security, and functionality of our website and cannot be disabled in our systems. They may be used for authentication and login management, security and fraud prevention, load balancing, cookie preference management, and form submission functionality.
Analytics and Performance Cookies: We use analytics and performance tools to understand how visitors interact with our website and services. These technologies may collect information such as IP address, browser type, device information, referring website, pages visited, time spent on pages, clicks, scrolling behavior, navigation patterns, and session information. WebTrend takes reasonable measures to prevent the collection of sensitive information.
Advertising and Marketing Cookies: We use advertising and marketing technologies (such as Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads) to measure advertising performance and improve campaign effectiveness. Direct marketing by electronic means is carried out only with the prior consent of the person concerned.
Functional Cookies: Functional cookies help provide enhanced website features and personalization, including remembering user preferences, language settings (Arabic, French, English), previously entered form information, chat and support functionality.

Managing Cookies

You can manage your cookie preferences through browser settings. Most browsers allow you to review, delete, or block cookies. Please note that disabling certain cookies may affect the functionality and performance of our website.

Influencer and campaign data

The WebTrend platform allows customers to discover influencers and manage campaigns. Information relating to influencers that WebTrend or its customers retrieve from public social media profiles (such as public handle, audience statistics and published content) is processed only for influencer marketing purposes, in compliance with Law 2004-63 and the terms of the relevant social media platforms. Information relating to public life is excluded from the definition of personal data under Article 4 of Law 2004-63, but any non-public or contact information is processed only on a lawful basis and may be deleted at the influencer’s request.

Payment data or transactions

WebTrend collects data to enable and assist in billing and obtaining payment, and for processing refunds. Apart from payment information for monthly billing for certain services and software tools, WebTrend does not store your payment information. Payments are processed by licensed payment providers (including Flouci), which are responsible for their own collection or use of your information, and such providers have their own privacy policies.

Who We Share Your Data With

Certain services made available via www.webtrend.tn and the mobile application are delivered by third-party sites and organizations. By using any product, service or functionality originating from the WebTrend domain, you acknowledge and consent that WebTrend may share such information and data with any third party with whom WebTrend has a contractual relationship to provide the requested product, service or functionality on behalf of WebTrend users and customers; this includes, without limitation, third-party contractors or vendors that provide services for WebTrend such as statistical analysis, to send you email or postal mail for communications and marketing, to process certain payments and refunds, for advertising and promotional purposes, or to provide customer support.

In connection with certain transactions and processing of monthly billing and use of WebTrend’s software and services, WebTrend shares your information and data with third-party vendors. Certain vendors may process, access, store, or transfer personal data outside Tunisia. Where required by Law 2004-63, WebTrend obtains the authorization of the INPDP and implements appropriate safeguards, including contractual clauses, before any such transfer.

WebTrend also may share your personal data with its own affiliates and parent companies, as well as our external advisers and auditors for the purposes of operating its business, as well as for the prevention or defense of claims, and to protect WebTrend’s legal and commercial rights. WebTrend may collect and use, and in some cases disclose, your information and data in order to cooperate or comply with court orders, requisitions of the judicial authorities, governmental or administrative agency investigations, including those legal proceedings that involve private parties.

Where We Send Or Receive Your Data

Service Providers and Subprocessors: WebTrend works with third-party service providers and subprocessors that assist us in operating our business, delivering our services, providing customer support, processing payments, hosting infrastructure, performing analytics, conducting marketing activities, and supporting other business operations.

Certain service providers may process, access, store, or transfer personal data outside Tunisia. Such transfers are prohibited where they may endanger public security or the vital interests of Tunisia, and, where the destination country does not provide an adequate level of protection, they take place only with the prior authorization of the INPDP as required by Articles 47 to 52 of Law 2004-63.

WebTrend maintains an up-to-date list of subprocessors, which is available upon request by contacting us at the address indicated in “Contact Information”.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained for as long as necessary for the purposes for which it was collected, so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We also store the personal information users have provided to us through dedicated contact forms when creating an account with our website, requesting an offer or demo, or subscribing to our newsletter, for no longer than necessary for the purposes for which it was collected, in line with Law 2004-63, unless a longer period is required for legal, accounting or tax purposes under Tunisian law. Users may request the removal of their personal data at any time by contacting WebTrend’s Data Privacy Officer at the address indicated below.

What Rights You Have Over Your Data

Under Law 2004-63, you (or your heirs or guardian) have the right to request access to all personal data concerning you, including an exported copy of the data we hold about you and any data you have provided to us. You can also request that we correct, complete, rectify, update, modify, clarify or erase any personal data that is inaccurate, equivocal, or processed in violation of the law.

You may object at any time, on valid, legitimate and serious grounds, to the processing of personal data concerning you, except where the processing is provided for by law or required by the nature of the obligation. This does not include any data we are obliged to keep for administrative, legal, accounting or security purposes, or information that we are entitled to retain under applicable law, if we believe it is or may be beneficial to retain in order to protect our rights, property or assets or the rights, property and assets of our customers.

We respect your privacy and give you an opportunity to opt out of receiving announcements of certain information directly in the communication sent. You may also opt out of receiving any or all communications from WebTrend by contacting our Data Privacy Officer at privacy@webtrend.tn.

Tunisian Privacy Notice

This section applies to individuals whose personal data is processed in Tunisia and replaces the “California Privacy Notice” found in other policies. It describes our practices under the Tunisian legal framework, including:

  • The Constitution of the Republic of Tunisia, which protects private life and personal data;
  • Organic Law No. 2004-63 of 27 July 2004 on the protection of personal data, and Decree No. 2007-3004 of 27 November 2007 laying down the conditions and procedures for the declaration and authorization of the processing of personal data;
  • Law No. 2000-83 of 9 August 2000 on electronic exchanges and electronic commerce;
  • Law No. 92-117 of 7 December 1992 on consumer protection, as amended; and
  • Convention 108 of the Council of Europe, which Tunisia joined in 2017.
Our roles: As a controller, WebTrend determines the purposes and means of processing personal data relating to its own business contacts, such as individuals who request a demo, submit service offers, subscribe to our newsletter, or hold an account with us. As a processor, WebTrend processes personal data on behalf of and under the instructions of its customers when they use the WebTrend platform, including influencer and contact data that customers load into or collect through the platform for their own campaigns.
Declaration and authorization: WebTrend makes the prior declarations to, and obtains the authorizations of, the INPDP that are required by Law 2004-63 and Decree 2007-3004 for its processing activities, including processing of sensitive data and cross-border transfers, where applicable.
Consent and lawful basis: We process personal data on the basis of your consent, the performance of a contract, a legal obligation, or another basis recognized by Tunisian law. Processing of personal data relating to minors requires the consent of their guardian and any additional authorization required by law.
No sale of personal information: WebTrend does not sell, rent, or lease its customer lists or personal information to third parties for monetary compensation.
Your rights under Tunisian law:
  • Access: The right to obtain confirmation of whether we process your data and to receive a copy of it.
  • Rectification and erasure: The right to correct, complete, update or delete data that is inaccurate, equivocal or unlawfully processed.
  • Objection: The right to object, for valid, legitimate and serious reasons, to the processing of your data, and the right to refuse direct marketing at any time.
  • Withdrawal of consent: The right to withdraw your consent at any time, without affecting the lawfulness of prior processing.
  • Complaint: The right to lodge a complaint with the INPDP.
  • Non-discrimination: We will not discriminate against you for exercising your rights.
Submitting a request: To submit your data subject request, please contact us at privacy@webtrend.tn. We will respond only to verifiable requests made by you, your heirs, your guardian or your authorized representative. We will respond within the time limits set by Tunisian law and as promptly as reasonably possible.
Complaints and sanctions: Infringements of Law 2004-63 may expose offenders to fines and criminal penalties, including imprisonment, as provided by that law. You may also bring your claim before the competent Tunisian courts.

Additional Information

Platform API Compliance: WebTrend’s use and transfer of information received from social media and third-party platform APIs (including Google, Meta and TikTok APIs) adheres to the applicable platform terms and developer policies, including any limited-use requirements.
We protect your data: WebTrend implements the technical and organizational measures required by Law 2004-63 to secure your personal information from unauthorized access, use, alteration, loss or disclosure. Upon becoming aware of a security incident affecting your personal data, WebTrend shall notify its customers, users and newsletter subscribers, and, where required, the INPDP, without undue delay and shall provide timely information relating to the security incident as it becomes known or as is reasonably requested.
Child Privacy: This website is not designed for or directed towards children under the age of 18, and we do not knowingly or intentionally gather information from minors without the consent of their guardian. If we become aware that we have received information directly from a minor without such consent, we will promptly delete such information in compliance with relevant laws and regulations.
Automated decision making and profiling: To enhance our marketing efforts and deliver pertinent communications, we may employ audience segments or subsegments. Additionally, personal information, such as country details, may be utilized to facilitate the automation of demo bookings in appropriate locations and time zones. These automation and profiling techniques are implemented with the sole aim of providing you with the best and most personalized service possible, and no decision producing legal effects concerning you is taken solely on the basis of automated processing.
Regulatory developments: A draft organic law on the protection of personal data, intended to replace Law 2004-63, is under review by the Assembly of the People’s Representatives. If it is enacted, this Policy will be updated accordingly, and the new rules will apply from their entry into force.

Contact Information

If you have any inquiries or wish to communicate with our Data Privacy Officer regarding any matters mentioned in this Policy, please feel free to contact them at the following address:

Official Legal Entity: WebTrend (WT)

Data Privacy Officer Email: privacy@webtrend.tn

Support & Business Inquiries: contact@webtrend.tn

Offices & Jurisdiction: Tunis, Republic of Tunisia

Website: https://www.webtrend.tn

International Data Transfers Notice

Last updated: October 31, 2026

Scope: WebTrend complies with the Tunisian rules on the transfer of personal data abroad. This Notice supplements, and should be read together with, the WebTrend Privacy Policy. It replaces the U.S. Data Privacy Framework notice used by U.S.-based companies, which does not apply to WebTrend’s Tunisian operations.

Transfers out of Tunisia: Personal data is transferred to a foreign country only where the transfer does not endanger public security or the vital interests of Tunisia, and, for countries not offering an adequate level of protection, only after the INPDP’s prior authorization, as required by Articles 47 to 52 of Law 2004-63. Tunisia is a party to Convention 108 of the Council of Europe, and we take it into account when assessing destination countries.

Personal data received from the EU or the UK: Where WebTrend receives personal data from individuals or customers located in the European Union, the United Kingdom or Switzerland, we process it in accordance with the contractual safeguards agreed with the sender (such as Standard Contractual Clauses) and the applicable data protection rules.

Choice: You may opt out of disclosures of your personal data to third parties that are not acting as our agents, or of use for a materially different purpose, by contacting us. For sensitive personal data, we obtain your express consent and any INPDP authorization required by law.

Onward transfers: WebTrend remains responsible for the processing of personal data by agents acting on its behalf and requires them by contract to apply an equivalent level of protection.

Access: You may exercise your rights of access, rectification, erasure and objection as described in “What Rights You Have Over Your Data” by contacting the Data Privacy Officer.

Complaints: For any inquiries or complaints, please contact us first at privacy@webtrend.tn. You may also lodge a complaint with the INPDP or bring the matter before the competent Tunisian courts.

Disclosure for lawful requests by public authorities: WebTrend may be required to disclose personal data in response to lawful requests by Tunisian public authorities, including to meet national security or law enforcement requirements.

Updates to this Notice: WebTrend may update this Notice from time to time. Material changes will be reflected by an updated “Last updated” date above.